A trade show is a great opportunity to meet new clients and expand your professional network. But year after year, many companies – especially smaller ones – fail to stand out from the crowd.
Why? Two reasons: smaller budgets and a lack of ingenuity.
Unless you’re a large company with deep pockets, that first problem isn’t likely to be solved anytime soon. Creativity, however, doesn’t cost a dime. And with a bit of outside-the-box thinking, you can make sure your exhibition stand is a memorable experience for everyone who visits it.