Tag: promotional products

Daylight Saving Time is coming to a close on 25th October this year, offering yet another promotional opportunity for savvy business marketers. How so? Because you can remind your customers, clients, and employees to “fall back” with branded promotional merchandise.

Since everyone has to change their clocks, it’s a great time to get your company name out there on some “time” themed products. Torches and other “light” oriented products can also be useful as the days get shorter and it gets darker earlier. It’s an opportunity to be creative—and stick in the mind of potential clients.

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calendarPaper products are often overlooked as corporate gifts—many business owners assume that goods like calendars and diaries have lost their value in the digital age. But statistics show that these products are still a powerful tool to promote your business.

Even with the convenience of advanced technology, many of us still rely on analog products to schedule appointments or remember important dates. A recent University College London (UCL) study showed that 75% of professionals surveyed continue to use a paper diary to manage their appointments.

Promotional calendars and diaries are valuable marketing tools because…

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The Pantone system is primarily a colour matching system for lithographic printers, printing onto white paper. For printing systems and substrates outside of this the Pantone standard should be regarded as a guide only.
In the business gift industry products are normally personalised using screen process printing or tampo (pad) printing using non lithographic inks, usually onto materials other than white paper. How then, can you determine how accurate a requested colour match will be on a coloured substrate?

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CALVER Ltd - 22 The Drive - Orpington - Kent - BR6 9AP - United Kingdom
Email: [email protected] - Tel: +44 (0) 1689 898 828 - Fax: +44 (0) 1689 898 848
Company registration no. 4391900 (Registered in England & Wales)  VAT No. GB 657 3094 19