A promotional pen that costs less than a pound or an £82 watch?
This is the type of question business owners face when deciding what type of promotional product to use to market their brand.
When marketing your company, promotional products can be highly effective tools for attracting new clients, increasing brand awareness, and growing your business. But when it comes to choosing the type of product you will use to promote your business, does price—or at the very least, perceived price—matter?
Paper products are often overlooked as corporate gifts—many business owners assume that goods like calendars and diaries have lost their value in the digital age. But statistics show that these products are still a powerful tool to promote your business.
Even with the convenience of advanced technology, many of us still rely on analog products to schedule appointments or remember important dates. A recent University College London (UCL) study showed that 75% of professionals surveyed continue to use a paper diary to manage their appointments.
Promotional calendars and diaries are valuable marketing tools because…