You know that promotional products are excellent and effective marketing and branding tools. But have you ever tried to specifically quantify how effective your promotional items really are? If not, continue reading to learn 10 surprising facts about promotional products that prove you can’t go wrong using them to marketing your business.
When choosing promotional products, there are all kinds of things to consider, from the cost and item type to what people will find useful and keep around. One big thing that more and more businesses are considering, though, is whether their promotional products are eco-friendly or meet fair trade standards. You can think of them as “corporate gifts that give back”.
Why might you want to use these types of items?
Promotional products are an effective way to get your brand out there – and literally in the hands of consumers.
These items can help you gain exposure, initiate conversations, and remind people what your company is all about. Promotional items can also show your customers that you care, since they can be given as gifts to thank customers, during the holiday season, or just because.
But there are so many options for promotional items. What will your target consumer like best? While no two audiences are exactly alike, you may want to start by looking at this list of the top five promotional items that people report liking the most, according to the PPAI.