Promotional merchandise is popular among many different companies, as a means to connect with potential or existing customers. When it comes to personalised products, confectionery is often overlooked or dismissed.
However, there are many reasons why sweets, chocolates, and other confectionery items are perfect for promoting your business. Take a look…
1. Something for everybody
When it comes to confectionery you are almost guaranteed to find something that everybody likes. From chocolates and biscuits to sweets and mints, there is so much variety just waiting to be branded with your business name, colours or logos. With a such a huge range, you will find a sweet treat for any occasion.
2. Small and simple
Confectionery can come in many shapes and sizes from large jars of sweets to small packets of mints. With many small and simple options available, these products are easy to transport to any event, conference or meeting, so that you can make the maximum impact without struggling to carry large, heavy items.
Unlike many more extravagant promo products, confectionery works really well for all sized businesses. This means that you can stick to a budget, but still market and promote your business effectively. You can bulk buy delicious treats to impress your clients or customers, at affordable prices. Considering that the impact of these gifts can be so big, the price you pay in comparison means you could see a huge return on investment.
4. A warm gesture
When trying to gain new clients and customers a warm gesture goes a long way. Chocolate is often seen as a gift that makes people happy and is always well received and appreciated. Presenting personalised confectionery shows that your business cares about its customers, and offers a strong and positive first impression.
5. The perfect thank you
In the world of business, it is not just winning over new customers that matters, but thanking your existing ones too. A free gift, or thank you gift, is a great way to make your customers feel appreciated and your gratitude will likely be returned. Return custom is much more likely when you go out of your way to show customers that they are important to your business and adds a really personal touch to their experience. It is also an opportunity to get customers talking about your business, and recommending yours to friends, family or colleagues.
For a huge selection of promotional merchandise visit Calver today. There are hundreds of products to choose from, all available to be branded with your custom design. For more information please contact us today, and a member of our team will be more than happy to help.