Choosing the right promotional product for your brand

Promotional products have grown in success, with more and more people using them. This rise means that there are now so many options when it comes to branded products.

Everything from toothbrush sets (http://calver.com/products/index/toothbrush-sets) to USB flash drives (http://calver.com/products/index/usb-flashdrives) are available and ready to be branded. So, how do you decide which product is right for your brand? Take a look at our tips and advice below, to help you decide.

1. Consider your target audience

The first, and most important, thing to consider is your target audience. You want to provide them with a product they will use regularly, to keep your business in their mind. So for the benefit of you AND the customer, you need to think about what they will need or want. Popular items often include pens and mugs, because most people use this in day to day life. However, you can also get more creative than that. Consider branded golf balls (http://calver.com/products/index/golf-balls) for sport fans, water bottles (http://calver.com/products/index/sports-bottles) for athletes, rucksacks (http://calver.com/products/index/rucksacks) for students or bath robes (http://calver.com/products/index/bathrobes) for beauty queens! The possibilities really are endless.

2. Consider your business

We’ve established the importance of branding products to suit your audience, but make sure the product reflects your business too. If you pride yourself on being innovative and modern, try branded computer accessories (http://calver.com/products/index/computer-accessories). If you are quirky and cute then chocolate and sweets (http://calver.com/products/index/chocolate) will go down well, as well as stress toys and soft toys (http://calver.com/products/index/stress-toyshttp://calver.com/products/index/soft-toys ) Try not to choose items that bare no representation of your brand at all, otherwise it may seem random and lose the desired effect.

3. Consider the promotion

Under what circumstances are you handing out your promotional merchandise? This will have a big effect on choosing the right products. If you’re at a conference or commercial event then consider tote bags or folders; these are practical and useful for people attending such events. If it is a seasonal gift then choose something lighthearted and fun. If you’re handing them out in the street choose something small, light and easy for people to take away with them. Planning ahead is a sure way to help you choose the right product.

4. Consider the product’s longevity

To keep your business in the mind of customers for as long as possible, consider the longevity of your promotional products. Choose items that won’t break, wear out or become useless. This way you can achieve maximum effect, by keeping your branding in the home, school or work place of your customers for as long as possible.

For an extensive range of promotional products all made and delivered by a professional company, then contact Calver (http://calver.com/contact-us) today. Our team are on hand and happy to help you make the right decision and find products that suit all your business needs.

Choosing the right promotional product for your brand

Promotional products have grown in success, with more and more people using them. This rise means that there are now so many options when it comes to branded products. Everything from toothbrush sets (http://calver.com/products/index/toothbrush-sets) to USB flash drives (http://calver.com/products/index/usb-flashdrives) are available and ready to be branded. So, how do you decide which product is right for your brand? Take a look at our tips and advice below, to help you decide.

       

 

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