Category: Brand Building

We all know that promotional products are a fantastic way of boosting brand recognition and keeping your business fresh in the mind of recurring customers. However, when it comes to purchasing promotional merchandise, many businesses fall into a few basic traps which reduce the effectiveness of their marketing giveaway. So, no matter what your next promotional idea is, here are 5 common mistakes to avoid.

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Beautiful spectral flower made of colorful shapesAs we all know, colours can affect our mood, feelings, and perception. But did you know that colours can also affect your customers?

Colour psychology is the study of how colours influence human behaviour. Different colours evoke specific emotions and behaviours. And we can use that to guide our consumers’ thoughts and perceptions of our brand, products, and marketing efforts.

Just how powerful are colours?

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Build Your BrandBuilding your brand is always a concern – whether you’re a new company breaking into the market or an established company growing your business.

No matter what your budget, it doesn’t have to constrain your efforts. It’s possible for your brand to make an impression without spending millions of dollars. With a little luck and a lot of creativity, there are many ways a company can make and maintain a name for itself.

Here are some low-cost tips for building your brand that you may not have considered before.

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CALVER Ltd - 22 The Drive - Orpington - Kent - BR6 9AP - United Kingdom
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