We all know that promotional products are a fantastic way of boosting brand recognition and keeping your business fresh in the mind of recurring customers. However, when it comes to purchasing promotional merchandise, many businesses fall into a few basic traps which reduce the effectiveness of their marketing giveaway. So, no matter what your next promotional idea is, here are 5 common mistakes to avoid.
Giving a presentation is one of the most important – and probably daunting – parts of selling yourself and your brand. If you can’t give a memorable presentation, how will you expect people to remember your business once you walk out the door?
Building your brand is always a concern – whether you’re a new company breaking into the market or an established company growing your business.
No matter what your budget, it doesn’t have to constrain your efforts. It’s possible for your brand to make an impression without spending millions of dollars. With a little luck and a lot of creativity, there are many ways a company can make and maintain a name for itself.
Here are some low-cost tips for building your brand that you may not have considered before.