When you order promotional products, you supply us with your company’s logo or artwork and we put that logo on those items. But when it comes to the imprints themselves and imprint areas, you might have questions concerning how to prepare your artwork and how the finished products will look.
In order to help you answer those questions, we have come up with a list of 6 things you need to know about imprints.
- Think about the material of the item you want to imprint. You can emblazon your logo on a myriad of promotional products, but it might look different depending on the material of the item you want to imprint as well as the logo itself. Hard, flat surfaces – magnets, notebooks and notepads, key rings, and more – will clearly display your logo. If your design is intricate, those details might get lost on softer, more porous surfaces such as clothing or bags.
- Decide if you need full colour or spot colour. How many colours are in your logo or artwork? If your logo has a few colours or a single colour, you might only need spot colour printing. Spot colour printing creates bright, vibrant results, but with a smaller colour range.When printing in spot colours, the colours are layered one by one. If there is only one colour to be printed, there will be a single plate, and a single run of the press. If there are two colours, there will be two plates and two runs, and so on.You should also know the correct Pantone number – or PMS colour – of the colours in your logo. These should be detailed in your corporate brand guidelines, but if you don’t have access to these, your marketing agency or graphic designer will be able to give you this information. It is best to decide on Pantone colours when designing your logo to make sure that everything you have printed will match.
If you have many colours or there are graduated tints or tones in your artwork, you might need full colour CMYK printing. CMYK is the industry term for a full colour or 4-colour printing process, and the letters represent Cyan, Magenta, Yellow and Black (K).
- Consider the size of the imprint area. We want your logo to look the best it possibly can on your promotional items.Depending on the size of the promotional product you want, the size of the imprint area will vary. But that’s why our website provides you with the dimensions and location of the imprint area. With this information, you can plan accordingly.The smaller the imprint area, the less information and detail you will want to include. Decide which details are the most important and only go with those. Even if your imprint area is large, you don’t want to cram in too many elements. You’re trying to get your brand’s message across, and less can be more effective.
- You should have editable and vectored artwork. Vectored artwork means that all the details, text, and logos in the graphic are outlined and have smooth edges or curves. With vectored art, your graphic can be resized without losing any image quality. Vectored artwork is usually in the form of an EPS file, which is generally created in industry standard vector artwork software packages such as Adobe Illustrator and CorelDraw.Other software packages such as Photoshop, which creates graphics from pixels or square edged boxes called bitmap images, can be used to create a type of vector graphic. However, these graphics may be problematic when resizing or making slight edits.Any photos supplied within the artwork need to be a minimum of at least 300dpi. For most printing, we can also use a high resolution, editable PDF file with all text and logos converted to outline.
- The background colour of the promotional product may affect your artwork. Most printers will be able to achieve a good reproduction of most artwork on coloured backgrounds. However, you should confirm your colour requirements before placing an order to avoid any potential problems achieving your desired result. For example, printing a yellow logo on a dark blue pen will require a double print or a white background print in order to make the yellow sufficiently bright.It is always best to consult your promotional products specialist or printing company and discuss, or better still, show them your planned artwork. This will save you much time in the long run and ensure the best possible finished products
- You can request a virtual or physical sample.It can be difficult to envision how your logo will look on a promotional product, and for that very reason, we offer virtual PDF samples and physical samples. Once you see the product in the flesh, you’ll have a clearer idea of how everything will look in your customer’s hands. From there, you can determine whether the imprint is too busy or too sparse, too big or too small, or just right.
If you have further questions about imprints, imprint areas, or promotional products in general, call Calver today to see how we can make a difference for your next promotional products campaign.