Promotional products are supremely successful when it comes to raising brand awareness. In fact, a PPAI statistic proved that promotional products are “ranked as the number one form of advertising to prompt action across all generations.
” (http://www.promotionalproductswork.org/media/1199/law_2017propro-factsheet.pdf) With that in mind, promotional products can be used effectively to target all audiences, including teenagers. Typically, many businesses find teenagers a tricky market to advertise to, so if you’re thinking of producing some branded merchandise for teens, here are 5 tips for choosing the right product.
1. Make something modern
Promotional and branded merchandise has come a long way in recent years. Nowadays, you can brand almost anything! Don’t get stuck in old ways when it comes to teenagers; choose something new, modern and exciting! Gadgets including USB sticks, laser pointers and selfie sticks are all great ways to ensure your product is used regularly. A particular favourite in modern times is the power bank (http://calver.com/products/index/powerbanks), a device which allows people to charge their phones while out and about. Ideal for those tech-savvy teens.
2. Find something fun
Everybody loves having fun, especially teenagers. Choosing something that is fun ensures maximum usage and if they enjoy the product then it’s more likely to have a positive effect. You could choose games or sports equipment or even Bluetooth speakers (http://calver.com/products/index/speakers). Teens love their music and speakers like this are something they will make great use of, both in their home and out and about, which will boost your brand awareness.
3. Pick something practical
It’s not all fun and games, and teenagers need practical products just as much as adults do. Examples could be bags, pens or notebooks (http://calver.com/products/index/notebooks) for school, water bottles (http://calver.com/products/index/water-bottles) for the gym or compact mirrors (http://calver.com/products/index/mirrors) for day to day use. Practical products are always likely to see a lot of use and are items that offer value to the customer or client.
4. Choose something cool
Amongst everything else, teenagers are very away of what is considered “cool” and what isn’t. Luckily, there are plenty of products available that tick all the boxes for teens, and that they’ll be happy to use in front of friends and classmates. Some items to consider include phone cases (https://calver.com/products/index/phone-cases), watches and sunglasses.
5. Select something sweet
Most teens love chocolate (https://calver.com/products/index/chocolate) and sweets, so branded confectionery is a great choice. These work particularly well as thank you gifts or handouts at events, and will always be well received and appreciated.
If you are looking into some promo products to boost your brand awareness and encourage sales then contact Calver today (https://calver.com/contact-us). We offer an exciting and extensive choice of products and our friendly team are always on hand and happy to help.