Month: October 2015

Does Perceived Price Matter for Promotional Products? Cheap or ExpensiveA promotional pen that costs less than a pound or an £82 watch?

This is the type of question business owners face when deciding what type of promotional product to use to market their brand.

When marketing your company, promotional products can be highly effective tools for attracting new clients, increasing brand awareness, and growing your business. But when it comes to choosing the type of product you will use to promote your business, does price—or at the very least, perceived price—matter?

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Daylight Saving Time is coming to a close on 25th October this year, offering yet another promotional opportunity for savvy business marketers. How so? Because you can remind your customers, clients, and employees to “fall back” with branded promotional merchandise.

Since everyone has to change their clocks, it’s a great time to get your company name out there on some “time” themed products. Torches and other “light” oriented products can also be useful as the days get shorter and it gets darker earlier. It’s an opportunity to be creative—and stick in the mind of potential clients.

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CALVER Ltd - 22 The Drive - Orpington - Kent - BR6 9AP - United Kingdom
Email: - Tel: +44 (0) 1689 898 828 - Fax: +44 (0) 1689 898 848
Company registration no. 4391900 (Registered in England & Wales)  VAT No. GB 657 3094 19