Written by Andrew Calver on March 14, 2018. Posted in Promotional Products
Promotional products are supremely successful when it comes to raising brand awareness. In fact, a PPAI statistic proved that promotional products are “ranked as the number one form of advertising to prompt action across all generations.
Written by Andrew Calver on February 28, 2018. Posted in Promotional Products
Promotional products have grown in success, with more and more people using them. This rise means that there are now so many options when it comes to branded products.
Written by Andrew Calver on February 23, 2018. Posted in Case Studies
About New City College
New City College was created by the merger of Hackney Community College and Tower Hamlets College in 2016 and with Redbridge College in 2017, making it the largest college in east London.
Written by Andrew Calver on February 8, 2018. Posted in Promotional Products
Just spent a fortune on a massive print advert in a national paper? Plugging hundreds of pounds into Facebook ads, and still nobody knows who you are?
Stop what you’re doing. Right now.
Written by Andrew Calver on January 25, 2018. Posted in Promotional Products
Promotional merchandise is popular among many different companies, as a means to connect with potential or existing customers. When it comes to personalised products, confectionery is often overlooked or dismissed.
Written by Andrew Calver on January 12, 2018. Posted in Promotional Products
Any good employer knows that rewarding and praising employees for a job well done is a key motivational strategy. Receiving a gift or prize as part of the reward can make an employee feel particularly valued, allowing them to thrive and grow within the company.
Written by Andrew Calver on January 5, 2018. Posted in Promotional Products
The New Year is upon us and it’s an exciting time for businesses. A chance to evaluate success, set new goals and thrive for bigger and better things in 2018. The use of promotional products as gifts or merchandise is a marketing method that hasn’t lost its power. Be smart with your branded products this year, by choosing things that are different but highly effective. Here are some fantastic ideas for products that can help boost your brand this year.
Written by Andrew Calver on December 13, 2017. Posted in Promotional Products
Creating a unique and personalised look for your employees has never been easier. You might be wondering whether it’s worth it over the run of the mill, plain shirts and black trousers, though. There are so many benefits to sourcing branded workwear or uniforms, you could be missing out by leaving your staff in generic, unidentifiable gear. So, no matter what industry or roles your employees undertake, here are 4 benefits of utilising branded workwear in your organisation.
Written by Andrew Calver on November 28, 2017. Posted in Promotional Products
Advertising is a competitive business and companies are always looking for effective ways to boost brand awareness and gain new and repeat customers. Gifting branded products is a great way to thank existing customers while also keeping your company fresh in their minds.
Written by Andrew Calver on November 8, 2017. Posted in Promotional Products
A huge part of marketing any business is branding. Getting your branding right is essential to ensure your business is recognisable and trusted. Branding can include everything from colours, logos, fonts, images and slogans; all put in place to effectively market your business. Using your branding on promotional merchandise is a great way to keep your company in the minds of your customers. A PPAI study revealed that 58% of customers would keep a promotional product for anywhere between one year to more than four years.
Written by Andrew Calver on November 1, 2017. Posted in Promotional Products
When it comes to trade shows and exhibitions, giving away promo products is a great way to help potential customers remember you once an event is over. However, with so many others doing a similar thing, you will need to find a way to help your brand stand out, which means providing personalised products that really excite people. Gadgets and technology are a great way to do this as they play a key part in the heavy use of technology we see in modern society. In particular, good quality gadgets can have a far higher perceived value and get used more often, therefore having a larger impact. Here are 5 such products for you to consider.
Written by Andrew Calver on October 18, 2017. Posted in Brand Building
We all know that promotional products are a fantastic way of boosting brand recognition and keeping your business fresh in the mind of recurring customers. However, when it comes to purchasing promotional merchandise, many businesses fall into a few basic traps which reduce the effectiveness of their marketing giveaway. So, no matter what your next promotional idea is, here are 5 common mistakes to avoid.
Written by Andrew Calver on September 26, 2017. Posted in Promotional Products
Trends in promotional marketing show that thinking about your staff can be a key tool in promoting your brand. Traditional employee uniforms help maintain consistency of your brand, but are often not worn by employees anywhere but work. What about outside of the workplace, where your potential customers could be? Spending money on custom-made clothing which isn’t seen outside of your office or factory could be a missed opportunity. Here we consider options to get your branding seen.
Written by Andrew Calver on August 7, 2017. Posted in News, Product Design, Promotional Products
CALVER has officially launched their comprehensive product design and rapid prototyping service.
Through a combination of technical expertise and creative thinking we are able to take your idea rapidly from initial concept to manufactured retail quality product. Utilising our extensive experience and structured process of product development we will refine the design of your product in order to achieve its optimum market potential.
Written by Andrew Calver on May 25, 2016. Posted in Promotional Products
Adding your logo to promotional products can be a powerful way to spread the word about your school and boost the morale of your students and staff. Even better – most schools already have all kinds of built-in events and situations that seem practically designed to encourage you to give away promotional products.
Written by Andrew Calver on May 10, 2016. Posted in Promotional Products
When you order promotional products, you supply us with your company’s logo or artwork and we put that logo on those items. But when it comes to the imprints themselves and imprint areas, you might have questions concerning how to prepare your artwork and how the finished products will look.
Written by Andrew Calver on April 21, 2016. Posted in Promotional Products
Everyone needs power. And these days, power on the go is a hot commodity. Have you ever been out somewhere and seen that your phone was about to die? It can be a disheartening moment because, if you don’t have a plug, your only option is to refrain from using your phone or risk it turning off right when you need it the most.
Written by Andrew Calver on April 11, 2016. Posted in Promotional Products
We’ve all heard the phrase, “April showers bring May flowers” – and for good reason: May is one of the spring months when we tend to see an abundance of colourful, blooming flowers everywhere we turn. And May is often our last chance for milder springtime weather, with the heat of summer just around the corner.
Written by Andrew Calver on March 31, 2016. Posted in Promotional Products
You know that promotional products are excellent and effective marketing and branding tools. But have you ever tried to specifically quantify how effective your promotional items really are? If not, continue reading to learn 10 surprising facts about promotional products that prove you can’t go wrong using them to marketing your business.
Written by Andrew Calver on March 9, 2016. Posted in Brand Building, Presentation Tips, Promotional Products
Giving a presentation is one of the most important – and probably daunting – parts of selling yourself and your brand. If you can’t give a memorable presentation, how will you expect people to remember your business once you walk out the door?