A huge part of marketing any business is branding. Getting your branding right is essential to ensure your business is recognisable and trusted. Branding can include everything from colours, logos, fonts, images and slogans; all put in place to effectively market your business. Using your branding on promotional merchandise is a great way to keep your company in the minds of your customers. A PPAI study revealed that 58% of customers would keep a promotional product for anywhere between one year to more than four years.

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When it comes to trade shows and exhibitions, giving away promo products is a great way to help potential customers remember you once an event is over. However, with so many others doing a similar thing, you will need to find a way to help your brand stand out, which means providing personalised products that really excite people. Gadgets and technology are a great way to do this as they play a key part in the heavy use of technology we see in modern society. In particular, good quality gadgets can have a far higher perceived value and get used more often, therefore having a larger impact. Here are 5 such products for you to consider.

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We all know that promotional products are a fantastic way of boosting brand recognition and keeping your business fresh in the mind of recurring customers. However, when it comes to purchasing promotional merchandise, many businesses fall into a few basic traps which reduce the effectiveness of their marketing giveaway. So, no matter what your next promotional idea is, here are 5 common mistakes to avoid.

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Trends in promotional marketing show that thinking about your staff can be a key tool in promoting your brand. Traditional employee uniforms help maintain consistency of your brand, but are often not worn by employees anywhere but work. What about outside of the workplace, where your potential customers could be? Spending money on custom-made clothing which isn’t seen outside of your office or factory could be a missed opportunity. Here we consider options to get your branding seen.

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3D Product Design

CALVER has officially launched their comprehensive product design and rapid prototyping service.

Through a combination of technical expertise and creative thinking we are able to take your idea rapidly from initial concept to manufactured retail quality product. Utilising our extensive experience and structured process of product development we will refine the design of your product in order to achieve its optimum market potential.

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CALVER Ltd - 22 The Drive - Orpington - Kent - BR6 9AP - United Kingdom
Email: sales@calver.com - Tel: +44 (0) 1689 898 828 - Fax: +44 (0) 1689 898 848
 
Company registration no. 4391900 (Registered in England & Wales)  VAT No. GB 657 3094 19